<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Blog.Treo &#187; New Media</title>
	<atom:link href="http://treobenny.com/blog/category/creative/new-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://treobenny.com/blog</link>
	<description>A project in self-branding; a life of design</description>
	<lastBuildDate>Fri, 10 Jun 2011 16:32:53 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>GradComm Trip to Tampa</title>
		<link>http://treobenny.com/blog/2009/03/18/gradcomm-trip-to-tampa/</link>
		<comments>http://treobenny.com/blog/2009/03/18/gradcomm-trip-to-tampa/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 19:35:52 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[IADT Online]]></category>
		<category><![CDATA[Mobile Tech]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[TreoBenny the person]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2009/03/18/gradcomm-trip-to-tampa/</guid>
		<description><![CDATA[I started as an online student with the International Academy of Design &#38; Technology in Oct. of 2007 as an AS in Web Design candidate. I have worked for a school at Northwestern University for 10 years now, and my co-workers all had snide remarks when I chose IADT Online. “What do you know about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://treobenny.com/blog/wp-content/uploads/2009/03/iadt.gif"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 15px 0px 0px; border-right-width: 0px" title="iadt" src="http://treobenny.com/blog/wp-content/uploads/2009/03/iadt-thumb.gif" border="0" alt="iadt" width="131" height="134" align="left" /></a></p>
<p>I started as an online student with the International Academy of Design &amp; Technology in Oct. of 2007 as an AS in Web Design candidate. I have worked for a school at Northwestern University for 10 years now, and my co-workers all had snide remarks when I chose IADT Online. “What do you know about this program? Have you compared it to others? Aren’t you worried about the stigma of online education?” My replies were always very simple. IADT Online offered a ‘Web Design’ degree, which was very important to me (versus visual communications or digital media or whatever…) I felt an online degree was my <strong>only </strong>chance at going to college.</p>
<p>I believe in using the Web to its fullest: for communication, productivity, and of course, education. Why attend a fairly new program in the already murky waters of online education? To make an impact. There is newness all around me. I’m a new artist to a new media, a new student in a new school. There are two major ways to deal with newness: resistance, and complacency. However, I believe that all the great people of history, (and many other great people that will one day become great people of history) dealt with newness as an opportunity.</p>
<p>So…my first tangible effort of making an impact at IADT Online is starting the Graduation Committee, GradComm. To this effort I will be traveling to Tampa, FL, the campus that houses the Academy Online staff. The nitty gritty of GradComm is for another forum. This post is mainly to announce my trip to Tampa and a general idea of why. <a href="http://splitsvillelanes.com/#/home/"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 0px 0px 15px; border-right-width: 0px" title="Splitsville Lanes" src="http://treobenny.com/blog/wp-content/uploads/2009/03/splitsvilleblog.png" border="0" alt="Splitsville Lanes" width="244" height="146" align="right" /></a></p>
<p>Now for the fun…if you are in the Tampa area and would like to meet myself and other design minded, social media driven, fun times loving, and all around <em><strong>TEH AWESOME</strong></em> people, join us at <a href="http://splitsvillelanes.com/#/locations/" target="_blank">Splitsville Lanes in Channelside Plaza</a>, Friday March 20, around 9pm.</p>
<p>Listen to all the happenings of my GradComm trip online via:</p>
<table border="0" cellspacing="3" cellpadding="5" width="400">
<tbody>
<tr>
<td width="148" valign="top"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 15px 0px 0px; border-right-width: 0px" title="iadt" src="http://treobenny.com/blog/wp-content/uploads/2009/03/iadt-thumb1.gif" border="0" alt="iadt" width="33" height="34" align="left" /></td>
<td width="252" valign="top"><a href="http://twitter.com/IADT_GradComm" target="_blank">@IADT_GradComm on twitter</a></td>
</tr>
<tr>
<td width="148" valign="top"><a href="http://treobenny.com/blog/wp-content/uploads/2009/03/image.png"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://treobenny.com/blog/wp-content/uploads/2009/03/image-thumb.png" border="0" alt="image" width="38" height="38" /></a></td>
<td width="252" valign="top"><a href="http://brightkite.com/people/TreoBenny" target="_blank">TreoBenny on brightkite</a></td>
</tr>
<tr>
<td width="148" valign="top"><a href="http://treobenny.com/blog/wp-content/uploads/2009/03/image1.png"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://treobenny.com/blog/wp-content/uploads/2009/03/image-thumb1.png" border="0" alt="image" width="37" height="37" /></a></td>
<td width="252" valign="top"><a href="mailto:T@reoBenny on twitter" target="_blank">@TreoBenny on twitter</a></td>
</tr>
<tr>
<td width="148" valign="top"><a href="http://treobenny.com/blog/wp-content/uploads/2009/03/image1.png"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://treobenny.com/blog/wp-content/uploads/2009/03/image-thumb1.png" border="0" alt="image" width="37" height="37" /></a></td>
<td width="252" valign="top"><a href="http://qik.com/treobenny" target="_blank">TreoBenny on qik</a></td>
</tr>
<tr>
<td width="148" valign="top"><a href="http://treobenny.com/blog/wp-content/uploads/2009/03/image2.png"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://treobenny.com/blog/wp-content/uploads/2009/03/image-thumb2.png" border="0" alt="image" width="84" height="33" /></a></td>
<td width="252" valign="top"><a href="http://www.viddler.com/TreoBenny/videos/" target="_blank">TreoBenny on viddler</a></td>
</tr>
<tr>
<td width="148" valign="top"><a href="http://treobenny.com/blog/wp-content/uploads/2009/03/image1.png"><img style="border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px" title="image" src="http://treobenny.com/blog/wp-content/uploads/2009/03/image-thumb1.png" border="0" alt="image" width="37" height="37" /></a></td>
<td width="252" valign="top"><a href="http://seesmic.com/treobenny" target="_blank">TreoBenny on seesmic</a></td>
</tr>
</tbody>
</table>
<div id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:0f5cd824-0bd7-41bd-a078-4878c2868210" class="wlWriterEditableSmartContent" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">
<div id="0db7928b-7580-4d39-9d5b-baf7fd3c2126" style="margin: 0px; padding: 0px; display: inline;">
<div><a href="http://www.viddler.com/" target="_new"><br />
</a></div>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2009/03/18/gradcomm-trip-to-tampa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The First @IADT_GradComm Post…</title>
		<link>http://treobenny.com/blog/2009/03/14/the-first-iadt_gradcomm-post/</link>
		<comments>http://treobenny.com/blog/2009/03/14/the-first-iadt_gradcomm-post/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 23:04:22 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[IADT Online]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[TreoBenny the person]]></category>
		<category><![CDATA[TreoBenny.com]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2009/03/14/the-first-iadt_gradcomm-post/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div class="wlWriterEditableSmartContent" id="scid:5737277B-5D6D-4f48-ABFC-DD9C333F4C5D:50815a19-3778-4bff-90c3-5e0b6cb949b4" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">
<div id="9a1a5625-6541-4e31-88bc-1eeb79bd3b30" style="margin: 0px; padding: 0px; display: inline;">
<div><a href="http://www.viddler.com/" target="_new"><img src="http://treobenny.com/blog/wp-content/uploads/2009/03/video420787036b52.jpg" style="border-style: none" galleryimg="no" onload="var downlevelDiv = document.getElementById('9a1a5625-6541-4e31-88bc-1eeb79bd3b30'); downlevelDiv.innerHTML = &quot;&lt;div&gt;&lt;embed src=&quot;http://www.viddler.com/player/d122139e//&quot; width=&quot;437&quot; height=&quot;370&quot; wmode=&quot;transparent&quot; type=&quot;application/x-shockwave-flash&quot; allowScriptAccess=&quot;always&quot; allowFullScreen=&quot;true&quot; name=&quot;viddler_d122139e/&quot; &gt;&lt;/embed&gt;&lt;/div&gt;&quot;;" alt=""></a></div>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2009/03/14/the-first-iadt_gradcomm-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TreoBenny at #ACTB</title>
		<link>http://treobenny.com/blog/2009/01/16/treobenny-at-actb/</link>
		<comments>http://treobenny.com/blog/2009/01/16/treobenny-at-actb/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 05:41:50 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[TreoBenny the person]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2009/01/16/treobenny-at-actb/</guid>
		<description><![CDATA[It&#8217;s as if social networking had all-star balloting, and all the voted-in members came to hang out in Tracy&#8217;s Basement&#8230;]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s as if social networking had all-star balloting, and all the voted-in members came to hang out in Tracy&#8217;s Basement&#8230;<br />
<object width="437" height="370" data="http://www.viddler.com/player/add94509/" type="application/x-shockwave-flash"><param name="id" value="viddler_TreoBenny_7" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.viddler.com/player/add94509/" /><param name="name" value="viddler_TreoBenny_7" /><param name="allowfullscreen" value="true" /></object></p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2009/01/16/treobenny-at-actb/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No Pants 2009 featuring TreoBenny!</title>
		<link>http://treobenny.com/blog/2009/01/10/no-pants-2009-featuring-treobenny/</link>
		<comments>http://treobenny.com/blog/2009/01/10/no-pants-2009-featuring-treobenny/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 04:24:35 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Traditional Art]]></category>
		<category><![CDATA[TreoBenny the person]]></category>
		<category><![CDATA[No Pants]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2009/01/10/no-pants-2009-featuring-treobenny/</guid>
		<description><![CDATA[You probably wouldn&#8217;t have pegged me for the type, or maybe you would. Either way, here&#8217;s a brief vid of my No Pants 2009 experience.]]></description>
			<content:encoded><![CDATA[<p>You probably wouldn&#8217;t have pegged me for the type, or maybe you would. Either way, here&#8217;s a brief vid of my No Pants 2009 experience.<br />
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="370" id="viddler_TreoBenny_6"><param name="movie" value="http://www.viddler.com/player/db33b9fb/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://www.viddler.com/player/db33b9fb/"  width="437" height="370" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" name="viddler_TreoBenny_6" /></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2009/01/10/no-pants-2009-featuring-treobenny/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Remodeled&#8230;</title>
		<link>http://treobenny.com/blog/2009/01/01/remodeled/</link>
		<comments>http://treobenny.com/blog/2009/01/01/remodeled/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 23:26:48 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[TreoBenny.com]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/?p=230</guid>
		<description><![CDATA[Yeah, things look a little different. Expect to see another change soon with the main color scheme, (which I&#8217;m not particularly crazy about.) However, until then I can take pride in the imagery work I did for the header. I&#8217;m quite pleased at how they fit together. I hope you enjoy as well.]]></description>
			<content:encoded><![CDATA[<p>Yeah, things look a little different. Expect to see another change soon with the main color scheme, (which I&#8217;m not particularly crazy about.) However, until then I can take pride in the imagery work I did for the header. I&#8217;m quite pleased at how they fit together. I hope you enjoy as well.</p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2009/01/01/remodeled/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Review of the Blackjack II (TBjII)</title>
		<link>http://treobenny.com/blog/2008/12/31/review-of-the-blackjack-ii-tbjii/</link>
		<comments>http://treobenny.com/blog/2008/12/31/review-of-the-blackjack-ii-tbjii/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 14:23:42 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Mobile Tech]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2008/12/31/review-of-the-blackjack-ii-tbjii/</guid>
		<description><![CDATA[Happy New Year everyone!]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="370" id="viddler_TreoBenny_5"><param name="movie" value="http://www.viddler.com/player/f5884d97/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://www.viddler.com/player/f5884d97/"  width="437" height="370" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" name="viddler_TreoBenny_5" /></embed></object><br />
Happy New Year everyone!</p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2008/12/31/review-of-the-blackjack-ii-tbjii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1 Down, 8765456789 to Go :-/</title>
		<link>http://treobenny.com/blog/2008/12/24/1-down-8765456789-to-go/</link>
		<comments>http://treobenny.com/blog/2008/12/24/1-down-8765456789-to-go/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 15:52:48 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[TreoBenny.com]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2008/12/24/1-down-8765456789-to-go/</guid>
		<description><![CDATA[Last night I finally got around to finishing up my socialmedia page. What&#8217;s that you ask? It&#8217;s basically just a page with various widgets from my networks. Many people add these same widgets to their blogs, but, I felt it deserved a page all its own: The trend is to install WordPress in the root [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I finally got around to finishing up my socialmedia page. What&#8217;s that you ask? It&#8217;s basically just a page with various widgets from my networks. Many people add these same widgets to their blogs, but, I felt it deserved a page all its own:
</p>
<p><a href="http://treobenny.com/socialmedia.php"><img align="left" src="http://treobenny.com/blog/wp-content/uploads/2008/12/122408-1449-1down87654512.png" alt="" border="0"/></a>The trend is to install WordPress in the root directory, such that &#8216;mydomain.com&#8217; takes you to the blog. I don&#8217;t use this model, and in this type of example I think it benefits me…and my viewers.  Modular information that you can selectively view, I like that. The home page is clean and straightforward, the traffic light of the site so to speak.
</p>
<p>I have many more ideas for my site, and my blog specifically. I have a new theme in mind for 2009, which will require a little more work on my part to get up and running than any theme previously. But, to me, that&#8217;s the whole point <img src='http://treobenny.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  </p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2008/12/24/1-down-8765456789-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MetaArt?</title>
		<link>http://treobenny.com/blog/2008/09/07/metaart/</link>
		<comments>http://treobenny.com/blog/2008/09/07/metaart/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 16:21:00 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Traditional Art]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2008/09/07/metaart/</guid>
		<description><![CDATA[I went to the Art on Trak exhibit ( http://chicagoartontrack.com ) last weekend and my experience there confirmed a theory I&#8217;ve been mulling over about my personal artistic eye. Scenes and images that interest me are art in my opinion. Because I almost always create imagery from existing scenes and objects, I feel most of [...]]]></description>
			<content:encoded><![CDATA[<p>I went to the Art on Trak exhibit ( http://chicagoartontrack.com ) last weekend and my experience there confirmed a theory I&#8217;ve been mulling over about my personal artistic eye.</p>
<p>Scenes and images that interest me are art in my opinion. Because I almost always create imagery from existing scenes and objects, I feel most of my photographs, illustrations, and other designs are art of art: MetaArt.</p>
<p>What opinions | comments | theories do you have on the concept of MetaArt? In your personal experience that is. We can leave the haggling over the term in general to the &#8216;experts.&#8217; LOL!</p>
<p>*~</p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2008/09/07/metaart/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Definition of a Designer</title>
		<link>http://treobenny.com/blog/2008/06/01/definition-of-a-designer/</link>
		<comments>http://treobenny.com/blog/2008/06/01/definition-of-a-designer/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 17:13:30 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2008/06/01/definition-of-a-designer/</guid>
		<description><![CDATA[I imagine every person that finally finds their best fit for a career or lifestyle endeavor, has the same epiphany as I&#8217;m about to describe: It started back in high school (over 15 years ago) with a DTP class and a part-time gig as a Graphic Editor for a youth newspaper. I didn&#8217;t revisit any [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Baskerville Old Face; color: #800000; font-size: medium;">I imagine every person that finally finds their best fit for a career or lifestyle endeavor, has the same epiphany as I&#8217;m about to describe:</span></p>
<p><span style="font-family: Baskerville Old Face; color: #800000; font-size: medium;">It started back in high school (over 15 years ago) with a DTP class and a part-time gig as a Graphic Editor for a youth newspaper. I didn&#8217;t revisit any of my creative skills (or so I thought) until just a few years ago when I started doing basic Web edits and some publication design at work. </span></p>
<p><span style="font-family: Baskerville Old Face; color: #800000; font-size: medium;">Things started very slowly, but finally in the last few months I&#8217;ve made leaps and bounds towards a career in (and lifestyle of) design. I sold my first design a little over a month ago&#8230;in my mind, this was the point of no return. I&#8217;m no longer a guy that designs, I&#8217;m now and forever will be, a designer. The more I think of myself as a designer, the more I can recognize that I&#8217;ve <strong><em>always</em></strong> been a designer. My definition of a designer follows. It has changed a bit over the last year and I hope it will continue to evolve as long as I pursue design. </span></p>
<p><span style="font-size: medium;"><span style="font-family: Baskerville Old Face;"><span style="color: #800000;"><span style="font-size: x-large;"><strong>A designer recognizes that the senses shape thoughts and applies this concept through various channels of communication.</strong></span> </span></span></span></p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2008/06/01/definition-of-a-designer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did Apple Make Geeks Cool?</title>
		<link>http://treobenny.com/blog/2008/03/30/did-apple-make-geeks-cool/</link>
		<comments>http://treobenny.com/blog/2008/03/30/did-apple-make-geeks-cool/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 21:15:13 +0000</pubDate>
		<dc:creator>TreoBenny</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Geek]]></category>
		<category><![CDATA[New Media]]></category>

		<guid isPermaLink="false">http://treobenny.com/blog/2008/03/30/did-apple-make-geeks-cool/</guid>
		<description><![CDATA[A couple weeks ago I had an assignment in my English Composition class that made me reflect on my own adolescence. The assignment was to choose a word that has a dual meaning…a different connotation than denotation. We were to use a writing selection from our text as a model. In the story, a woman [...]]]></description>
			<content:encoded><![CDATA[<p><img style="margin: 0px 15px 0px 0px" src="http://treobenny.com/blog/wp-content/uploads/2008/03/033008-2115-didapplemak1.png" alt="" align="left" /><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">A couple weeks ago I had an assignment in my English Composition class that made me reflect on my own adolescence. The assignment was to choose a word that has a dual meaning…a different connotation than denotation. We were to use a writing selection from our text as a model. In the story, a woman describes how a word, used as a term of endearment at home, is used with malice as a racial slur at school. I&#8217;m choosing not to site the work specifically because I don&#8217;t want to confine that experience to a particular group. During our childhood, we all had terms and words that could be used only by our family members.<br />
</span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">For my assignment I chose a word whose meaning changed over a period of time rather than one with concurrent meanings at a single point in time. My word: Geek. People refer to me as a Geek fairly often these days, and I have no problem with it at all. In fact, I like it. But, it hasn&#8217;t always been this way. There was a time when being a Geek meant being an outcast, shunned by the &#8220;cool&#8221; people. Below is a selection from my paper:<br />
</span></p>
<p><span style="font-family: baskerville old face;"><span style="font-size: 12pt">Geek implied a deficiency in most other skills that were important to kids, (including hygiene.) Being a Geek meant you were ugly, didn&#8217;t communicate well, unaware of popular culture, and although you knew your way around electronics, being a Geek didn&#8217;t necessarily mean you had good grades.</span><span style="font-size: 14pt; color: #000063;"><br />
</span></span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">That was up to about the 4<sup>th</sup> grade, and then things changed. Popular culture started to embrace electronically inclined minds and gadgets became fashionable. Movies and music were extremely <img style="margin: 5px 0px 0px 15px" src="http://treobenny.com/blog/wp-content/uploads/2008/03/033008-2115-didapplemak2.png" alt="" align="right" /> influential to pop culture in the mid-80&#8242;s and movies like &#8220;Back to the Future&#8221; found the main character embracing technology through the film. I wrote about Marty McFly in my English paper:<br />
</span></p>
<p><span style="font-size: 12pt; font-family: baskerville old face;">I was very popular by this point in grade school and was one of few students that regularly talked to every student in class. I noticed that I genuinely enjoyed the time I spent with the Geeks and I was scared to death! I had not always been popular. It took until the 4<sup>th</sup> grade for me to be considered cool and I didn&#8217;t want to jeopardize it. But, Marty McFly saved me. He demonstrated that it was cool to be tech-savvy. This was a step in the right direction, but the role of Geek still existed. Marty learned enough to operate the DeLorean, but the highly technical skills resided with Doc, and no 9 year old kid I knew aspired to be Doc over Marty. So, I learned to temper my technology skills depending on my environment to avoid the Geek tag.<br />
</span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">The Small Screen also had a major impact, possibly more than the Big Screen, on the evolution of the <img style="margin: 5px 15px 0px 0px" src="http://treobenny.com/blog/wp-content/uploads/2008/03/033008-2115-didapplemak3.jpg" alt="" align="left" />term Geek. Shows like &#8220;MacGyver,&#8221; (my personal favorite) took the Geek character from the supporting role and butt of jokes, to the lead and hero of the show. I can&#8217;t think of any character, movie or TV that single-handedly resolved bigger crisis situations than Mac. He made being a Geek cool on several levels: He was a pacifist, environmentalist, well-built, good-looking, scientific and engineering genius! He was oblivious to fashion, but oddly enough, if you walk into Old Navy today, half the clothes come straight from Mac&#8217;s closet. MacGyver made carrying a Swiss Army Knife and knowing obscure facts cool. Initially, only Geeks watched MacGyver, but soon it caught on and today he is a household name, associated with quirky, sexy, genius.<br />
</span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">Moving on to the title subject I&#8217;ll quote my English paper again.<br />
</span></p>
<p><span style="font-family: baskerville old face;"><span style="font-size: 12pt">Personally, I think Steve Jobs and Apple is responsible for the conversion of the term Geek. Apple computers were flat out cool and anything associated with them was equally cool. With an immensely larger audience for Geeks to associate themselves, I believe they literally evolved. Previously, Geeks needed only communicate with other Geeks and developed only a limited scale of communication skills. Now that the entire world was enamored with Apple computers, Geeks learned to communicate with a broader range of individuals.</span><span style="font-size: 14pt; color: #000063;"><br />
</span></span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">In my opinion, the negative connotation of Geek is rooted in poor communication. The fact that a Geek is well versed in technology or electronics is not why people looked down on them. Once Geeks expanded their (our) communication skill set, they (we) started to adopt more mainstream ideals with appearance. Nowadays, with the mobile and personal computing revolution, Geeks are an envied bunch!<br />
</span></p>
<p><span style="font-size: 12pt; font-family: baskerville old face;">Today, even a long-time Techy like me has to actively work to stay within the Geek circles. The parameters are moving so quickly in the direction of finite, specific genius, yet retaining a well rounded social skill set and other non-technical interests. Geeks now have their own genre of fashion, they influence automobile manufacturers, and have totally taken over how we communicate, work, and play. If you can believe it, being a Geek is so attractive nowadays that some fake it! :-p<br />
</span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;">So…any and all comments are welcome. What do you think of when you hear the term Geek? Positive, negative? Flattering, insulting? Is the term applicable today or is it dated?<br />
</span></p>
<p><span style="font-size: 14pt; font-family: baskerville old face; color: #000063;"><br />
</span></p>
]]></content:encoded>
			<wfw:commentRss>http://treobenny.com/blog/2008/03/30/did-apple-make-geeks-cool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

